Managing Targets

Learn how to setup and manage Targets to route your call traffic in your campaigns and routing plans.

Targets are the receiving party of any calls routed through the Ringba platform. A typical call flow starts with a call generated by you or a Publisher, and ends with a Target accepting and answering the call.

A Target is defined by an inbound phone number or SIP address and includes options for setting hours of operation, volume and concurrency capping and dynamic tag routing filters.

Once configured, Targets can be added Routing Plans that use Priority and Weight settings to determine where a call should be sent.

How to Create a Target

To create a Target, navigate to “Targets” from the menu, select “Add Target” and configure all of your Target’s Settings, Capping Rules and Tag Routing Filters.

How to Add a Target to a Routing Plan

To Add a Target to a Routing Plan, navigate to “Campaigns” from the menu and select “Manage Campaigns”. Find the campaign and get into the “Campaign Details” page. Scroll down to Call Routing. Find the Target and click “Add”.

From here, you can set your Campaign-level Target Settings including; Priority, Weight, and Conversion Settings.

“Priority is used to determine the order that Ringba will route calls from the Campaign to the Targets in the Routing Plan with ‘1’ being the highest priority. Target “Weight” is a sub-setting of priority that is used to balance call routing between targets that have the priority.

The Ringba Call Engine routes a campaign’s call traffic through your routing plan using the Target’s Priority and Weight Settings. With 2 targets in our routing plan, each with a priority and weight of 1 -- Ringba will route calls between each of the targets equally as long as they availability based on their configuration.